What’s More Alive Than You

1Interview with Premrudee Leehacharoenkul, one of the selected authors by the first creative call of What’s More Alive Than You™ whose shoes and bags collection is right now realized.

The young fashion designer is Premrudee Leehacharoenkul, born in Bangkok 28 years ago; she is the author of a beautiful collection of women’s shoes and bags, inspired by nature and food.

 

Tell us who you are and what are you looking for.

“I’m Premrudee Leehacharoenkul, From Thailand. I dedicate myself into accessories design and I’d love to share my passion in this field.”

What about your education and your cultural context?

“I finished my bachelor degree in Industrial design and followed my dream in Accessories design field. I graduated my master degree in Accessories design at Domus academy, Milan last year. Currently, I just graduated another master degree in Footwear design at Polimoda, in Florence, Italy and I started working with an italian artisan shoe maker in Florence. Thanks to him I’m learning how the products are realized and how to become a shoe designer and shoemaker.”

Which kind of perspective would you give to fashion thanks to your work?

“In my opinion, fashion is not just design, esthetic style, but also and especially a functional and

sometimes artistic vision. To me every artwork has its own story and there is nothing can stop your imagination.”

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What do you think about the chance given by WHAT ’S MORE ALIVE THAN YOU ™, which all ows you to turn your background into a career in designing accessories?

This is a very good chance for my life; I’ve seen my imagination turned in real artworks.

What’s more alive than you fulfilled and inspired my passion into the accessories design field, a project

really stunning and stimulating, thanks to whose several cultures and trends mix togheter, where I could freely express myself, where I could see my dream came true, I hope the first one of several goals.”

What about the name of the brand WHAT ’S MORE ALIVE THAN YOU ™? Do you think this brand name could reflect a contemporary idea of fashion?

“I think the brand What’s more alive than you has its own character well defined and a clear objective. It could be a new perspective of fashion! Involving all people with new and fresh ideas, looking for everyone who wants to feel alive!”

What do you expect by the present and by the future?

“I’d love to share my passion and develop my skills in a fashion footwear field. I plan to work and gain more experience in well-known fashion companies: my goal is to open my own studio and becoming a footwear master, integrating the fashion and artisanship. I would like to share my knowledge and experience with those interested in Footwear design field.”

What could you say to anyone who wants to join our creative calls?

“Do not hesistate to take this best opportunity to share your passion and imagination!!

We could create together a new fashion… a contemporary fashion concept”

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What’s More Alive Than You™ presents in these days its first PER MANENT COLLECTION showing as preview a series of shoes and bags designed thanks to the creativity of 15 young students and professionals unknown to the general public, but with great skills and talent.

Among them not only fashion designers but also architects and product designers, who have accepted the multidisciplinary challenge offered by What’s More Alive Than You ™ by creating objects really special, suitable for those who want to stand out, with the spirit of this new Italian brand which offers wearable objects closer to the world of art and design than to the rules of traditional fashion.

This new brand and its ambitious project are recognized by the press about fashion, design and art of 72 countries. Several Universities around the world already involved their students in our creative calls launched several times per year for the design of the collections; among them 15 are already actively working together in partnership. There are already 45 people selected as authors of the artworks, some of them presented in the first PERMANENT COLLECTION and they come from 19 different countries. A project that started just over a year ago but is creating so much interest and curiosity in thousands of people who every day visit the institutional website.

 

This event is Sponsored by Revolutionart Magazine

What’s more alive than you: the first two designers and their artworks.

WHAT’S MORE ALIVE THAN YOU® leads the first selected objects off, from the first creative call which was lasted from May 18 to July 31, 2009.
Premrudee Leehacharoenkul and Akahito Shigemitsu are two of the 15 pioneers of this innovative concept of fashion, that wants not to create simple and ephemeral objects linked to fashion trends but objects to wear that tell a story, the same of loads of people from all over the world who contribute to the design of collections WHAT’S MORE ALIVE THAN YOU®.
People and our collections are the real strength of our project; so we tell you who they are, to give them a name and an identity that are reflected in their creations as well.

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THIS IS ME.
PREMRUDEE LEEHACHAROENKUL
Bangkok – Thailand, October 6, 1982
Thai student with a product design background but with the passion for accessories.
She is currently working on a shoes project for her thesis in Milan, Italy. In her opinion, shoes are pieces of art – they are not only functional, but also inspiring. Her design is focused on creativity, experimentation and innovation. She is fond of mixing different materials. and she mixed and matched different kinds of materials and explored her ideas for shoes and bags.

THIS IS MY ARTWORK – SUSHI COVER
Sushi Cover is made with a particular anatomical shape that keeps the style giving a strong comfort footwear.
The profile of the shoe has no heel, but a slight rise in thermoplastic material, which acts as a shock absorbing soft and provides a comfortable walk, accompanied by the elegance of the form.
Inspired by sushi, for the exterior a really soft and very thin skin of a kangaroo has been chosen, but characterized by high resistance to abrasion, the same one, with other thicknesses, used for motorcycle clothing.
In the inner part a race skin has been added to the lining of goat skin. The special texture of this leather has some very smooth spherical bulges which, in contact with the foot, bring a light massage effect.
The construction of the upper is performed manually for what concerns the tip of the shoe, which has a clear acetate insert that creates the opening and ensures an optimal fit. The sole is made of a whole piece of natural and glossy leather shaped.
The silhouette of the shoe emphasizes the Premrudee’s design and makes this artwork a real sculpture.

THIS IS ME.
AKAHITO SHIGEMITSU
Osaka – Japan, June 15, 1981
Student of interior design. He wishes to travel around the world, meet people from all cultures and see so many cities and to take inspiration from many countries to create a new style. In the meantime, he tries to renew the style of his country and to export it, discovering Japanese culture in its contamination with other cultures.
He could start his journey towards the discovery of different cultures from here.

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THIS IS MY ARTWORK – POSTMODERNGETA
The shoes created by Akahito lead us to the discovery of Japanese culture in its contamination with the Western one. Although undoubtedly initially inspired by the traditional Geta or Zori, the design has been then completely revisited into an elegant, contemporary shoe made of recycled or recyclable materials combined with leather and precious textiles.
These two versions of PostModernGeta are part of a mini collection that Akahito thought inspired by traditional Japanese footwear. Compared to the draft submitted and selected, the sole has been changed. From the first idea of using, for its construction, a plastic material we have passed to the solution of recycled rubber, but it did not provide good performance in terms of ease. In agreement with the designer the shoes were then realized by using a sole of leather recycled and water shaped on aluminum mould. This solution allows to obtain a comfortable, but also light, shoe which weight is only 223gr. per pair for “moccasin” version.
The material of the upper is calf and wrinkled in barrel leather with natural and slow process by using just water and it is made of one piece, to maximize the surface of the leather and the particular pattern.
Akahito wanted to play with his culture, creating an object characterized by particular and essential design.

Both artworks will be available in unisex models and for sale exclusively online at WMATY.COM
The artworks WHAT’S MORE ALIVE THAN YOU® are marked by orange present within each model.

SPONSORED BY REVOLUTIONART MAGAZINE.

What’s More Alive Than You

 

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Following several years’ work, an international project finally got underway last May involving people from 82 countries in the development of an exclusive collection of fashion-art footwear, bags, and accessories:
WHAT’S MORE ALIVE THAN YOU™.

…makes you feel alive by promoting cultural diversity and giving space to everybody’s artistic and design skills. It is a thread of creativity spinning  round the globe which brings to life the story that lies behind each artwork. It is a revolutionary collection of unique designs made with innovative materials – the expression of a distinctive style for those who want to stand out and feel alive.
With three creative calls every year, WHAT’S MORE ALIVE THAN YOU™ targets students of art, interior and fashion design, and institutes of architecture all across the globe as well as all those who, regardless of age, have ideas for innovative footwear, bags and accessories and wish to see them realised.
Selected projects will be put into production and sold by WHAT’S MORE ALIVE THAN YOU™ and designers awarded a net 6% royalty fee on the sales price. Each artwork will be signed by its designer, included in the WMATY.COM website and also in an accompanying booklet to be supplied with the product, and promoted internationally.
Whoever decides to buy an artwork by WHAT’S MORE ALIVE THAN YOU™ is purchasing the fruition of a creative concept, an idea. What really matters is not its function or design, but the fact that it will outlive the passing trends of fashion.
The WHAT’S MORE ALIVE THAN YOU™ project as well as its collections of footwear, bags and accessories are displayed and sold online exclusively from WMATY.COM

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Behind each artwork by WHAT’S MORE ALIVE THAN YOU™ there is an idea which has become a reality.

PERMANENT, LIMITED and PRIVATE collections are available online exclusively from WMATY.COM and include cross-seasonal products to be issued all year round.

WHAT’S MORE ALIVE THAN YOU™ is not a new brand but rather a project that gives people a leading role and a chance to stand out from the crowd.

Even the production and sales processes contribute to give added value to these products: Every pair of footwear, every bag, every accessory goes to production only if and when it is purchased and all pieces are progressively numbered. This is a guarantee of the quality and uniqueness of your purchased artwork. In exchange, you will need to wait a little longer for delivery. This production method also allows for a reduction in the waste of energy and raw materials and respects the environment.

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The fashion-art project got underway last May 18th with the first creative call aimed at colleges of art, architecture, interior and fashion design, and creative people of all ages from at least 82 countries in the world.
After only 40 days, we received responses from people in 54 different countries who visited the website and downloaded the announcement. Fashion designers, but also artists and architects responded to the creative call, proving that the project attracts professionals from very different backgrounds who aim to give an alternative perspective to fashion.

CREATIVES SELECTED FOR THE FIRST WHAT’S MORE ALIVE THAN YOU® COLLECTION OF SHOES, BAGS AND ACCESSORIES. A FASHION-ART PROJECT:

NATALIA ILIADIEVA P. MARIGLI | BAG PROJECT | GREECE
PREMRUDEE LEEHACHAROENKUL | SHOES COLLECTION PROJECT | THAILAND
PREMRUDEE LEEHACHAROENKUL | BAGS COLLECTION PROJECT | THAILAND
ELIZABETH LOVETT | BAG PROJECT | UNITED STATES
FILIPPO MANTONE | BAGS COLLECTION PROJECT | ITALY
FLORENCE ESTELLE GIRAULT | SHOES COLLECTION PROJECT | FRANCE
LIZA FREDRIKA ÅSLUND | SHOE PROJECT | DENMARK
TOMÁS TRENCHARD | BAGS COLLECTION PROJECT | IRELAND
AKIKO TANAKASHI | BAGS COLLECTION PROJECT | JAPAN
TADACO FUKAMI | BAGS COLLECTION PROJECT | SINGAPORE
IVAN TOMASSON | BAGS COLLECTION PROJECT | RUSSIA
AKAHITO SHIGEMITSU | SHOE PROJECT | JAPAN
VICTORIA GEANEY | SHOES COLLECTION PROJECT | UNITED KINGDOM
CLAUDIA CIVILLERI | SHOES COLLECTION PROJECT | ITALY

Media Partners:

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WHAT’S MORE ALIVE THAN YOU® International Creative Competition

The list of partners contributing to the final selection of the first what’s more alive than you® creative design competition has been finalised in the past days. Among these, some international companies and institutions.

The institutional partners contributing to the ultimate selection of the WHAT’S MORE ALIVE THAN YOU® creative design competition are:
Tacheles Foundation, a famous, ground-breaking German Art Foundation (Berlin);
Accademia di Belle Arti di Brera (Milan);
Accademia di Belle Arti di Venezia (Venice);
IED Moda Lab, the department for fashion research of the European Institute of Design, Milan;
IUAV, Faculty of Fashion Design (Treviso);

The selection panel also includes some important manufacturing companies and suppliers of raw materials and components for the fashion industry:
Vibram®, a world leader in the production of high-performance rubber soles for the outdoor, free time and fashion industries;
Gruppo Giovanni Crespi, an international manufacturer of technical materials for footwear, suitcases, and leather goods;
Material ConneXion®, the widest documentation and research centre on innovative materials analysing over 4,000 different materials and production processes from the whole world;
Richard Lewis Communication, an intercultural communication organisation featuring over 350 advisors worldwide;

The above list will soon include experts from several different fields spanning from manufacturing to communication, from art to design – university professors, advisors, reporters, and the WHAT’S MORE ALIVE THAN YOU® on-line media partners:
Architecture.it, an Italian web guide to architecture;
Design Magazine, an on-line magazine which offers an overview of South-African design;
Revolutionart, a free on-line magazine in English presenting the world’s best artists, photographers, and graphic designers.

The selection panel will meet in the ‘TRIENNALE’ of MILAN after July 3, i.e. the closing date of the international creative design competition organised by WHAT’S MORE ALIVE THAN YOU® for the development of an exclusive collection of world designs of fashion-art footwear, bags and accessories to be manufactured in Italy.

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