Revolutionart’s guest for Ethnic edition: Simone Legno



From Simone Legno, to Revolutionart:

Hello, my name is Simone Legno, I was born in Rome / Italy (June 1977) I have always loved drawing, ever since I was a kid and had boxes full of chewed, broken, unsharpened pencils.
In 2004 I moved to Los Angeles to develop my own tokidoki apparel, art and lifestyle licensing brand with 2 business partners (Ivan Arnold and Pooneh Mohajer Arnold).
I launched tokidoki as a clothing line , and cause of its amazing success here in California, we are spreading the word around the world with other tokidoki items such as: Vinyl Toys, art-skateboards, pin badges, jewelry, watches, knitwear, sportswear, accessories, shoes, stationery and more to come.

Tokidoki collaborated with other brands like LeSportsac, Onitsuka Tiger, New Era, Hello Kitty, Fujitsu, Levi’s, Smashbox cosmetics,  Fornarina, Medicom Toy and more to come. I designed the creative concept for the Mercedes-Benz Fashion Week L.A. 2005, the main fashion event in LA and West Coast and Pool Tradeshow in Las Vegas (Aug 2006).
I held a speech at venues like the MOCA (the Geffen Museum-Los Angeles), Adobe MAX conference, UCLA, USC, the Flash Film Festival in San Francisco, Apple store in Osaka, Istituto Europeo di Design in Rome, Grafika Manila, Taipei Toy Festival  and more. started as my professional  web portfolio and artistic diary while living in Italy, where I created illustrations, advertising and new media design for various clients as a freelancer. The list of my past clients includes Volkswagen, MTV, John Galliano, Champion, Toyota, Renault, Daihatsu, BenQ, Microsoft, Narcotic Bureau of Singapore, Telecom Italia, TIM and many more.
Tokidoki is a happy world.  It is a cute, playful and pure, yet provocative, sophisticated world that I imagine, live and dream of.

Simone Legno will be the special guest for Revolutionart 20 – ETHNIC

Download your free copy since September !

Tokidoki’s creator : Simone Legno in Revolutionart 20


Simone is an Italian graphic designer and illustrator from Rome. Creator of the international brand TOKIDOKI and the fantastic characters that enhance many brands like Sanrio, Fornarina, LeSportsac, Smashbox, Hello Kitty, Mercedes Benz and many more.

You can find out more about the fantastic world of TOKIDOKI and his creator in Revolutionart 20 – Ethnic edition.

Suscribe to Revolutionart and never miss our magazines