The first shop collection Spring–Summer 2013 by WHAT’S MORE ALIVE THAN YOU®


On July 20, the presentation of pre-SHOP COLLECTION of shoes and bags for Spring Summer 2013 season, signed What’s More Alive Than You® and now at the showroom in Milan Daniele Ghiselli, will finish.
The entire SHOP COLLECTION Spring Summer 2013 will then be presented to international retailers from September 19 to October 19 during Milan Fashion Week.

What’s More Alive Than You® produces each season two collections: the SHOP COLLECTION, reserved to retailers and PERMANENT COLLECTION for the private public on sale online at the store e-commerce of the brand.

CollectionsWhat’s More Alive Than You® are unique, realized through the online involvement of designers, fashion and design professionals and students of universities of architecture, art, design and fashion design from over 54 countries.

Each product of the collections is due to the selection of projects collected through periodic CALL FOR FASHION DESIGN, bound to a specific collection, seasonal. The selected designers receive a royalty of 5% for each product sold, as long as the article remains in the pertaining collection.
On air In these days and up to October 3, the CALL FOR FASHION DESIGN FOUR # for next collections Fall_Winter 2013_2014

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Shop – NY



September 8 – October 9, 2011
Opening Reception: September 8, 6-8pm (in participation of New York City’s FASHION’S NIGHT OUT 2011)
Curated by Jennifer Minniti, Chair of Fashion Design at Pratt Institute.

SHOP is a place that celebrates the artistic process and provides an antidote to the banality of the mass-produced and fast-fashion distribution. SHOP offers a range of artist editions in limited production to coincide with a month resonating fashion in New York City."

Underline Gallery
238 W. 14th St.
New York, NY.