Unprecedent Tv ad campaign

 

Sony has planned an epic effort to alert audiences that its disaster pic "2012" is coming, readying the largest marketing "roadblock" ever for a movie in the form of a two-minute sequence from the actioner that will air simultaneously on 450 TV outlets in North America.

The stunt put the footage in front of 90% of all households watching ad-supported TV, or nearly 110 million viewers. When combined with online and mobile streams, that could increase to more than 140 million.

Overseas, the 2012 roadblock will be replicated in countries at the end of October.

 

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