From Simone Legno, to Revolutionart:
Hello, my name is Simone Legno, I was born in Rome / Italy (June 1977) I have always loved drawing, ever since I was a kid and had boxes full of chewed, broken, unsharpened pencils.
In 2004 I moved to Los Angeles to develop my own tokidoki apparel, art and lifestyle licensing brand with 2 business partners (Ivan Arnold and Pooneh Mohajer Arnold).
I launched tokidoki as a clothing line , and cause of its amazing success here in California, we are spreading the word around the world with other tokidoki items such as: Vinyl Toys, art-skateboards, pin badges, jewelry, watches, knitwear, sportswear, accessories, shoes, stationery and more to come.
Tokidoki collaborated with other brands like LeSportsac, Onitsuka Tiger, New Era, Hello Kitty, Fujitsu, Levi’s, Smashbox cosmetics, Fornarina, Medicom Toy and more to come. I designed the creative concept for the Mercedes-Benz Fashion Week L.A. 2005, the main fashion event in LA and West Coast and Pool Tradeshow in Las Vegas (Aug 2006).
I held a speech at venues like the MOCA (the Geffen Museum-Los Angeles), Adobe MAX conference, UCLA, USC, the Flash Film Festival in San Francisco, Apple store in Osaka, Istituto Europeo di Design in Rome, Grafika Manila, Taipei Toy Festival and more.
www.tokidoki.it started as my professional web portfolio and artistic diary while living in Italy, where I created illustrations, advertising and new media design for various clients as a freelancer. The list of my past clients includes Volkswagen, MTV, John Galliano, Champion, Toyota, Renault, Daihatsu, BenQ, Microsoft, Narcotic Bureau of Singapore, Telecom Italia, TIM and many more.
Tokidoki is a happy world. It is a cute, playful and pure, yet provocative, sophisticated world that I imagine, live and dream of.
Simone Legno will be the special guest for Revolutionart 20 – ETHNIC
Download your free copy since September !