Best advertisement of fragances

Be exessive by  PACO RABANNE, aggressive and powerful solution that fills a rebellious brand identity

OLD SPICE: The formula that won several awards at almost every festival in the world of advertising:

 

DAVIDOFF ADVENTURE: The relaxed style of the cosmopolitan man, a lotion for adventurers.

HUGO BOSS: A video that behind its apparent simplicity depends entirely on the brightful charm and freshness of a face: Sienna Miller.

Perhaps the fragrance industry is one of the most glamorous and sophisticated in the world of advertising. From package design to the creation of new flavors formulas. And the most interesting: creativity that will enhance a new brand identity.

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What’s More Alive Than You

 

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Following several years’ work, an international project finally got underway last May involving people from 82 countries in the development of an exclusive collection of fashion-art footwear, bags, and accessories:
WHAT’S MORE ALIVE THAN YOU™.

…makes you feel alive by promoting cultural diversity and giving space to everybody’s artistic and design skills. It is a thread of creativity spinning  round the globe which brings to life the story that lies behind each artwork. It is a revolutionary collection of unique designs made with innovative materials – the expression of a distinctive style for those who want to stand out and feel alive.
With three creative calls every year, WHAT’S MORE ALIVE THAN YOU™ targets students of art, interior and fashion design, and institutes of architecture all across the globe as well as all those who, regardless of age, have ideas for innovative footwear, bags and accessories and wish to see them realised.
Selected projects will be put into production and sold by WHAT’S MORE ALIVE THAN YOU™ and designers awarded a net 6% royalty fee on the sales price. Each artwork will be signed by its designer, included in the WMATY.COM website and also in an accompanying booklet to be supplied with the product, and promoted internationally.
Whoever decides to buy an artwork by WHAT’S MORE ALIVE THAN YOU™ is purchasing the fruition of a creative concept, an idea. What really matters is not its function or design, but the fact that it will outlive the passing trends of fashion.
The WHAT’S MORE ALIVE THAN YOU™ project as well as its collections of footwear, bags and accessories are displayed and sold online exclusively from WMATY.COM

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Behind each artwork by WHAT’S MORE ALIVE THAN YOU™ there is an idea which has become a reality.

PERMANENT, LIMITED and PRIVATE collections are available online exclusively from WMATY.COM and include cross-seasonal products to be issued all year round.

WHAT’S MORE ALIVE THAN YOU™ is not a new brand but rather a project that gives people a leading role and a chance to stand out from the crowd.

Even the production and sales processes contribute to give added value to these products: Every pair of footwear, every bag, every accessory goes to production only if and when it is purchased and all pieces are progressively numbered. This is a guarantee of the quality and uniqueness of your purchased artwork. In exchange, you will need to wait a little longer for delivery. This production method also allows for a reduction in the waste of energy and raw materials and respects the environment.

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The fashion-art project got underway last May 18th with the first creative call aimed at colleges of art, architecture, interior and fashion design, and creative people of all ages from at least 82 countries in the world.
After only 40 days, we received responses from people in 54 different countries who visited the website and downloaded the announcement. Fashion designers, but also artists and architects responded to the creative call, proving that the project attracts professionals from very different backgrounds who aim to give an alternative perspective to fashion.

CREATIVES SELECTED FOR THE FIRST WHAT’S MORE ALIVE THAN YOU® COLLECTION OF SHOES, BAGS AND ACCESSORIES. A FASHION-ART PROJECT:

NATALIA ILIADIEVA P. MARIGLI | BAG PROJECT | GREECE
PREMRUDEE LEEHACHAROENKUL | SHOES COLLECTION PROJECT | THAILAND
PREMRUDEE LEEHACHAROENKUL | BAGS COLLECTION PROJECT | THAILAND
ELIZABETH LOVETT | BAG PROJECT | UNITED STATES
FILIPPO MANTONE | BAGS COLLECTION PROJECT | ITALY
FLORENCE ESTELLE GIRAULT | SHOES COLLECTION PROJECT | FRANCE
LIZA FREDRIKA ÅSLUND | SHOE PROJECT | DENMARK
TOMÁS TRENCHARD | BAGS COLLECTION PROJECT | IRELAND
AKIKO TANAKASHI | BAGS COLLECTION PROJECT | JAPAN
TADACO FUKAMI | BAGS COLLECTION PROJECT | SINGAPORE
IVAN TOMASSON | BAGS COLLECTION PROJECT | RUSSIA
AKAHITO SHIGEMITSU | SHOE PROJECT | JAPAN
VICTORIA GEANEY | SHOES COLLECTION PROJECT | UNITED KINGDOM
CLAUDIA CIVILLERI | SHOES COLLECTION PROJECT | ITALY

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